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The Bloom
Monona, WI
91
Units
16,950 SF
Equity
Mixed Use
Back
The Bloom
Monona, WI
91
Units
16,950 SF
Equity
Mixed Use
Located at 4603 Monona Drive, The Bloom is a mixed-use development that specifically prioritizes the design of its exterior spaces, recognizing their significance to building a welcoming community atmosphere. Aside from housing and retail, The Bloom also provides a range of on-site amenities including a resident fitness center, cafe, and restaurant located on the ground floor of the development. Business spaces are thoughtfully integrated into the development, presenting a professional and conducive environment for employees. With its thoughtful design and extensive set of amenities, the blend of residential and commercial spaces stands as a testament to the elegance of The Bloom. Embodying a vision of contemporary living, The Bloom sets a new standard for urban dwelling and promises a remarkable lifestyle for its residents.
Mass Timber
Certified
Edible Garden
Green Roof
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$~15M
EQUITY CAPITAL GOAL
EQUITY CAPITAL GOAL
EQUITY CAPITAL RAISED
13.3%
PROJECTED IRR
Project Details
Sold
PROJECT STAGE
N/A
EQUITY CAPITAL GOAL
EQUITY CAPITAL GOAL
EQUITY CAPITAL RAISED
$~15M
BUILDING TYPE:
Mixed Use
RESIDENTIAL UNITS:
91
COMMERCIAL SQFT:
RESIDENTIAL SQFT:
16,950 SF
Financials
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The Bloom
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Market Highlights
The Bloom, located near Monona Terrace, enjoys a prime location surrounded by various city amenities. Just a short drive away from the State Capitol, residents have easy access to a diverse selection of restaurants, job opportunities, recreational activities, and more. Monona terrace itself provides recreational activities such as walking trails, outdoor events, and picturesque views of Lake Monona. Nearby parks, green spaces, and recreational facilities offer further opportunities for outdoor activities and nature appreciation. Residents of The Bloom also benefit from the cultural attractions near the State Capitol, including museums, art galleries, and historical landmarks, enabling easy exploration of the local arts and heritage.
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TARGET EQUITY MULTIPLE
1.0
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TARGET TERM LENGTH (MONTHS)
1
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TOTAL TARGETED RETURN
COMPARE RETURNS:
AVG. S&P 500
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Project Description
The Bloom is a mixed-use development that specifically prioritizes the design of its exterior spaces, recognizing their significance to building a welcoming community atmosphere. Emphasizing community engagement, we have thoughtfully incorporated a public green plaza and a neighborhood green space, and created year-round amenities for everyone to enjoy. To enhance this development's environmental sustainability, we have implemented a system of Green Roofs, serving to absorb, slow down, and reduce the volume of storm runoff. Furthermore, a dedicated stormwater collecting system has been integrated to effectively filter and purify the water before returning it to the groundwater. By employing these measures, The Bloom surpasses the requirements for runoff rate and volume for 10-year storms, surpasses the rainfall storage requirement on site by 2.5 times (increasing from ½” to over 1”), and achieves a remarkable 74% reduction in total Suspended Solids across the entire site. For the comfort and enjoyment of residents, The Bloom also provides a range of on-site amenities including a fitness center, cafe, and restaurant located on the ground floor of the development. Additionally, business spaces are thoughtfully integrated into the development, presenting a professional and conducive environment for employees. With its thoughtful design and extensive set of amenities, the blend of residential and commercial spaces stands as a testament to the elegance of The Bloom. Embodying a vision of contemporary living, The Bloom sets a new standard for urban dwelling and promises a remarkable lifestyle for its residents.
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FAQs
What is an Accredited investor?

An Accredited Investor refers to an individual or entity that meets certain financial criteria and is allowed to invest in certain private securities offerings, including private equity real estate investments. The concept of an accredited investor is defined by the U.S. Securities and Exchange Commission (SEC) under Regulation D of the Securities Act of 1933. To qualify as an accredited investor, an individual must meet at least one of the following criteria:

  • Income Requirements: The individual must have an annual income of at least $200,000 (or $300,000 if married) in each of the past two years, with a reasonable expectation of reaching the same income level in the current year. Alternatively, if the individual does not meet the income requirements, they may qualify based on their net worth.
  • Net Worth Requirements: The individual's net worth must exceed $1 million, either individually or jointly with their spouse. Net worth is calculated by excluding the value of the individual's primary residence.

In addition to the individual criteria, certain entities can also qualify as accredited investors. These qualifications are subject to change and there may be additional criteria or exemptions depending on the specific regulations and offering to learn more please visit the SEC website here.

What is the liquidity of The Neutral Project assets and can I sell my investment before the asset trades?

The Neutral Project’s typical hold period for any asset is between 4-10 years. This allows The Neutral Project to develop, stabilize, and sell a project to maximize value and returns for investors. The specific hold period for each project depends on certain conditions, such as financing, tax implications, and market timing. The Neutral Project carefully analyzes these conditions for each project.  

Yes, The Neutral Project offers potential liquidity on a quarterly basis. Our Secondary Market matches buyers and sellers of our projects. This revolutionary exchange allows attractive opportunities to value investors, while sellers get unprecedented access to potential liquidity. New opportunities are available every quarter.

Yes, The Neutral Project provides the opportunity for quarterly liquidity. Through our innovative Secondary Market, we connect buyers and sellers of our projects, creating a groundbreaking platform that offers enticing prospects for value investors. Sellers, on the other hand, gain unprecedented access to potential liquidity, unlocking new avenues for financial flexibility. With fresh opportunities emerging every quarter, our platform ensures a dynamic marketplace for those seeking sustainable investment options.

What is Mass Timber?

Mass timber refers to a type of construction material made from softwood that has a unique ability to reduce embodied carbon through photosynthesis during its lifetime. The trees sequester carbon, and when you take the wood and put it into a product that allows you to create a structural element in a building, then your building, in essence, becomes a carbon sink. Mass Timber is an innovative and sustainable alternative to traditional building materials such as concrete and steel. Mass timber products are typically made from layers of smaller pieces of lumber, such as cross-laminated timber (CLT), glued-laminated timber (glulam), and laminated veneer lumber (LVL). In real estate development, mass timber has gained popularity due to its several advantages, such as sustainability, speed and efficiency, fire resistance, aesthetic appeal, and structural strength.

Why is multifamily real estate more attractive than commercial real estate or REITs? 

Multifamily real estate is often considered more attractive than commercial real estate for a couple of reasons. First, multifamily properties tend to offer a more stable and consistent cash flow due to the demand for rental housing, especially in densely populated areas. This stability is further enhanced by having multiple units generating income, reducing the risk with vacancy or tenant turnover associated with commercial buildings with only a few tenants paying rent. Second, multifamily properties can benefit from economies of scale as the costs of maintenance, management, and utilities can be spread across many units, potentially resulting in higher profitability compared to commercial properties.

Real Estate Investment Trusts (REITs) are publicly traded investment companies specializing in specific property types and markets, like multifamily REITs. They own and operate real estate assets, and investors can buy shares to receive dividends from the generated income. On the contrary, investing in The Neutral Project involves a special purpose entity in a specific asset developed by the company. These private equity investments entail active management and come with higher return profiles. Unlike REITs, investors with The Neutral Project have the freedom to choose individual assets rather than investing in a fund that charges a fee to allocate to specific assets. This approach results in lower overall fees and provides investors with more discretion.

What is sustainable real estate development and why should I invest in it?

Sustainable real estate development refers to the practice of creating buildings, communities, and infrastructures that minimize their environmental impact while maximizing economic and social benefits. It involves incorporating energy efficiency, eco-friendly materials, renewable energy sources, and green building techniques into the design, construction, and operation of properties. Investing in sustainable real estate developments offers several advantages; it aligns with the growing demand for environmentally responsible properties and enhances the long-term value of your investment due to lower operating costs, and fosters healthier environments for a more livable environment.

While sustainable real estate developments may have slightly higher upfront costs, they offer long-term financial benefits. Energy-efficient designs and sustainable technologies can significantly reduce utility expenses making them more cost-effective over time. Additionally, various government incentives and programs are available and becoming more frequent to support sustainable building initiatives, which can offset initial expenses. Sustainable real estate development practices, such as Mass Timber, can also allow for a quicker construction period. People are becoming more environmentally conscious and are actively seeking properties that align with their values. 

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Flexible minimums